What is the Best Content

There’s no denying it: if you want to rank in Google, you need to publish great content. That’s why content is now a BIG part of any modern-day SEO strategy. And in this Article, I’ll show you the exact steps to creating the type of content that ranks in 2019 (and beyond)

1. Create Amazing Content Using “The Skyscraper Technique”

The Skyscraper Technique is a powerful formula for publishing amazing content.

In fact, I used this technique to double my search engine traffic:

Here’s the 3-step process:

  1. First, identify a piece of popular content in your industry
  2. Next, create something even better
  3. Finally, promote that content

Obviously, I don’t have room to go into more detail on these steps here.

So, if you want to learn more about The Skyscraper Technique, here are two helpful resources:

My All-Time Favorite White Hat SEO Technique (59% More Organic Traffic)

How I Increased My Search Traffic by 110% in 14 Days

2. Chunk Your Content to Maximize Readability

No one likes reading giant walls of text:

Wall of text

That’s why I ALWAYS break my content into easy-to-read chunks, like this:

These chunks keep my bounce rate low, which is a key Google ranking factor.

(More on that later)

3. Cover Your Page’s Topic In-Depth

When we analyzed over a million Google Search Results, one thing stood out:

Content that ranks best in Google tends to cover an entire topic in-depth.

For example, I recently published this guide on my site.

Video SEO post

I could have published a lame piece of content like: “5 Tips for Video SEO”.

Instead, I created a guide that covered EVERYTHING about that topic.

And that’s the main reason that it ranks #1 in Google for my primary keyword:

(And gets tons of shares on social media)

4. Use Schema Markup

Schema markup helps search engines understand your content better.

In fact, Google recently went on the record to say that Schema can help your rankings.

With that…

Implementing Schema can be tricky.

That’s why I recommend Google’s Structured Data Testing tool.

It makes using Schema MUCH easier than trying to do it manually.

5. Focus on Content Formats That Are Working Right Now

The team at Bozzuto recently reviewed 100 million articles.

So, what did they find?

First, the bad news:

“The majority of content gets zero backlinks”.


Now, some good news:

They discovered that certain content formats perform better than others.

Specifically, “the big winners are sites that have built a strong reputation for original, authoritative content.”

What do they mean by “original, authoritative” content?

  • Content written by experts
  • Original research (like surveys and industry studies)
  • Content that isn’t just regurgitated information
  • Case studies and real-life examples
  • Evergreen content that provides value for YEARS

For example, I recently put together this giant list of SEO tools:

I personally tested and reviewed 188 tools. It was an insane amount of work.

But it was totally worth it.


To date this post has generated almost 6 thousand backlinks.

6. Use Multimedia

Industry studies (like this one) show that using multimedia can help you rank in Google:

For example, you might notice that this post contains LOTS of images.

I do this for two main reasons:

First, it just makes for better content.

Second, images and other forms of multimedia help content rank better.

So, I recommend using these forms of multimedia in your content:

  • Images
  • Charts
  • Infographics
  • Visual Content
  • Videos
  • Interactive polls and quizzes

With that, it’s time to cover a SUPER important part of SEO: link building.L

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