{"id":221,"date":"2019-04-22T05:27:03","date_gmt":"2019-04-22T05:27:03","guid":{"rendered":"https:\/\/ihsansoloads.com\/wordpress\/?p=221"},"modified":"2019-07-11T08:29:25","modified_gmt":"2019-07-11T08:29:25","slug":"advanced-seo-tips-and-tactics","status":"publish","type":"post","link":"https:\/\/ihsansoloads.com\/blog\/advanced-seo-tips-and-tactics\/","title":{"rendered":"Advanced SEO Tips and Tactics"},"content":{"rendered":"\n<p>Now that you\u2019ve got the basics down, let me walk you through a handful of advanced SEO tips and techniques.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>1. Optimize Your Site for Click-Through-Rate<\/strong><\/h1>\n\n\n\n<p>There\u2019s no doubt about it:<\/p>\n\n\n\n<p>The more people click on your result,&nbsp;the higher you\u2019ll rank.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ihsansoloads.com\/wordpress\/wp-content\/uploads\/2019\/04\/xqqqqq-1024x705.png.pagespeed.ic._ooEtWKDF5.webp\" alt=\"ihsan solo ads\" class=\"wp-image-192\" title=\"\"><\/figure>\n\n\n\n<p>CTR is a user experience signal that Google is paying more and more attention to.<\/p>\n\n\n\n<p><strong>2. Limit Website Downtime<\/strong><\/p>\n\n\n\n<p>If your site goes down, users get mad.<\/p>\n\n\n\n<p>As it turns out, Google gets mad too.<\/p>\n\n\n\n<p>In fact, they state that unplanned site outages \u201ccan negatively affect a site\u2019s reputation.\u201d<\/p>\n\n\n\n<p>Fortunately, you can easily track site downtime with a tool like&nbsp;Pingdom.<\/p>\n\n\n\n<p>Pingdom pings your site hundreds of times per day.<\/p>\n\n\n\n<p>If it\u2019s down, you\u2019ll get a notification so you can fix the problem ASAP.<\/p>\n\n\n\n<p><strong>3. Delete \u201cDead Weight\u201d Pages<\/strong><\/p>\n\n\n\n<p>Google recently said that a huge site with tons of pages&nbsp;can be bad for SEO.<\/p>\n\n\n\n<p>To quote the Google rep (Gary Illyes):<\/p>\n\n\n\n<p>\u201cNarrow it down as much as you can. Don\u2019t create low quality and no value add pages. It\u2019s just not worth it because one thing is that we don\u2019t necessarily want to index those pages. We think that it\u2019s a waste of resources. The other thing is that you just won\u2019t get quality traffic. If you don\u2019t get quality traffic then why are you burning resources on it?\u201d<\/p>\n\n\n\n<p>This is why I make sure that every page on my site is AWESOME.<\/p>\n\n\n\n<p>In fact, Backlinko generates over 205k unique visitors per month\u2026<\/p>\n\n\n\n<p>\u2026despite having only 63 posts:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ihsansoloads.com\/wordpress\/wp-content\/uploads\/2019\/04\/xaaaa-1024x387.png.pagespeed.ic.uq8tN5JnJP.webp\" alt=\"ihsan solo ads\" class=\"wp-image-193\" title=\"\"><\/figure>\n\n\n\n<p>How is this possible?<\/p>\n\n\n\n<p><strong>It\u2019s because I focus on 100% quality.<\/strong><\/p>\n\n\n\n<p>Despite the fact that this quality over quantity approach clearly works, I see A LOT of sites struggle with \u201cDead Weight\u201d pages.<\/p>\n\n\n\n<p>Dead Weight pages like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>WordPress category and tag pages<\/li><li>Outdated blog posts<\/li><li>Duplicate content<\/li><li>Low-quality blog posts<\/li><li>Ecommerce product pages with zero sales<\/li><li>Archive pages<\/li><li>Thin content\/boilerplate content<\/li><li>Old services pages<\/li><\/ul>\n\n\n\n<p>And as you just saw, Google said that these Dead Weight pages can hurt your SEO efforts. So, I recommend deleting them.<\/p>\n\n\n\n<p><strong>4. Improve Your Site\u2019s Dwell Time<\/strong><\/p>\n\n\n\n<p>Dwell Time&nbsp;is another key&nbsp;Google ranking factor.<\/p>\n\n\n\n<p>Google wants to see that people&nbsp;<strong>stay on your site.<\/strong><\/p>\n\n\n\n<p>If people quickly bounce from your page and visit another search result, it tells Google:<\/p>\n\n\n\n<p>\u201cPeople hate this page!\u201d.<\/p>\n\n\n\n<p>But when people get what they want from your page, they\u2019ll stick around. And Google will take notice:<\/p>\n\n\n\n<p>So:<\/p>\n\n\n\n<p>How can you keep people on your site longer?<\/p>\n\n\n\n<p><strong>5. Update and Relaunch Outdated Content<\/strong><\/p>\n\n\n\n<p>Do you have old articles on your blog collecting dust?<\/p>\n\n\n\n<p>If so, check this out:<\/p>\n\n\n\n<p>I recently updated and relaunched this post from my blog:<\/p>\n\n\n\n<p>I improved the formatting, added more meaty content, included new screenshots and more.<\/p>\n\n\n\n<p>(Basically, I made the page better)<\/p>\n\n\n\n<p>Then, I relaunched it like it was a new post.<\/p>\n\n\n\n<p>And that simple 1-2 punch increased search engine traffic to that page by 260%:<\/p>\n\n\n\n<p>Nice!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that you\u2019ve got the basics down, let me walk you through a handful of advanced SEO tips and techniques. 1. Optimize Your Site for Click-Through-Rate There\u2019s no doubt about it: The more people click on your result,&nbsp;the higher you\u2019ll rank. CTR is a user experience signal that Google is paying more and more attention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo-tools-and-tips"],"rttpg_featured_image_url":{"full":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header.jpg",880,449,false],"landscape":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header.jpg",880,449,false],"portraits":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header.jpg",880,449,false],"thumbnail":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header-150x77.jpg",150,77,true],"medium":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header-300x153.jpg",300,153,true],"large":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header.jpg",640,327,false],"1536x1536":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header.jpg",880,449,false],"2048x2048":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header.jpg",880,449,false],"vw-kids-homepage-thumb":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/SEO-article-header-240x145.jpg",240,145,true]},"rttpg_author":{"display_name":"Ihsan Ullah","author_link":"https:\/\/ihsansoloads.com\/blog\/author\/ihsanullah44_j06kdud9\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/ihsansoloads.com\/blog\/category\/digital-marketing\/\" rel=\"category tag\">Digital Marketing<\/a> <a href=\"https:\/\/ihsansoloads.com\/blog\/category\/seo-tools-and-tips\/\" rel=\"category tag\">SEO Tools and Tips<\/a>","rttpg_excerpt":"Now that you\u2019ve got the basics down, let me walk you through a handful of advanced SEO tips and techniques. 1. Optimize Your Site for Click-Through-Rate There\u2019s no doubt about it: The more people click on your result,&nbsp;the higher you\u2019ll rank. CTR is a user experience signal that Google is paying more and more attention&hellip;","_links":{"self":[{"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/posts\/221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":0,"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ihsansoloads.com\/blog\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}