{"id":217,"date":"2019-04-22T05:23:55","date_gmt":"2019-04-22T05:23:55","guid":{"rendered":"https:\/\/ihsansoloads.com\/wordpress\/?p=217"},"modified":"2019-07-11T08:43:13","modified_gmt":"2019-07-11T08:43:13","slug":"what-is-the-best-content","status":"publish","type":"post","link":"https:\/\/ihsansoloads.com\/blog\/what-is-the-best-content\/","title":{"rendered":"What is the Best Content"},"content":{"rendered":"\n

There\u2019s no denying it: if you want to rank in Google, you need to publish great content. That\u2019s why content is now a BIG part of any modern-day SEO strategy. And in this Article, I\u2019ll show you the exact steps to creating the type of content that ranks in 2019 (and beyond)<\/p>\n\n\n\n

1. Create Amazing Content Using \u201cThe Skyscraper Technique\u201d<\/strong><\/h1>\n\n\n\n

The Skyscraper Technique is a powerful formula for publishing amazing content.<\/p>\n\n\n\n

In fact, I used this technique to double my search engine traffic:<\/p>\n\n\n\n

Here\u2019s the 3-step process:<\/p>\n\n\n\n

  1. First, identify a piece of popular content in your industry<\/li>
  2. Next, create something even better<\/li>
  3. Finally, promote that content<\/li><\/ol>\n\n\n\n

    Obviously, I don\u2019t have room to go into more detail on these steps here.<\/p>\n\n\n\n

    So, if you want to learn more about The Skyscraper Technique, here are two helpful resources:<\/p>\n\n\n\n

    My All-Time Favorite White Hat SEO Technique (59% More Organic Traffic)<\/p>\n\n\n\n

    How I Increased My Search Traffic by 110% in 14 Days<\/p>\n\n\n\n

    2. Chunk Your Content to Maximize Readability<\/strong><\/p>\n\n\n\n

    No one likes reading giant walls of text:<\/p>\n\n\n\n

    \"Wall<\/figure>\n\n\n\n

    That\u2019s why I ALWAYS break my content into easy-to-read chunks, like this:<\/p>\n\n\n\n

    These chunks keep my bounce rate low, which is a key Google ranking factor.<\/p>\n\n\n\n

    (More on that later)<\/p>\n\n\n\n

    3. Cover Your Page\u2019s Topic In-Depth<\/strong><\/p>\n\n\n\n

    When we analyzed over a million Google Search Results, one thing stood out:<\/p>\n\n\n\n

    Content that ranks best in Google tends to cover an entire topic in-depth.<\/strong><\/p>\n\n\n\n

    \"ihsan<\/figure>\n\n\n\n

    For example, I recently published this guide on my site.<\/p>\n\n\n\n

    \"Video<\/figure>\n\n\n\n

    I could have published a lame piece of content like: \u201c5 Tips for Video SEO\u201d.<\/p>\n\n\n\n

    Instead, I created a guide that covered EVERYTHING about that topic.<\/p>\n\n\n\n

    And that\u2019s the main reason that it ranks #1 in Google for my primary keyword:<\/p>\n\n\n\n

    (And gets tons of shares on social media)<\/p>\n\n\n\n

    4. Use Schema Markup<\/strong><\/p>\n\n\n\n

    Schema markup<\/a> helps search engines understand your content better.<\/p>\n\n\n\n

    In fact, Google recently went on the record to say that Schema can help your rankings.<\/p>\n\n\n\n

    With that\u2026<\/p>\n\n\n\n

    Implementing Schema can be tricky.<\/p>\n\n\n\n

    That\u2019s why I recommend Google\u2019s Structured Data Testing tool.<\/p>\n\n\n\n

    It makes using Schema MUCH easier than trying to do it manually.<\/p>\n\n\n\n

    5. Focus on Content Formats That Are Working Right Now<\/strong><\/p>\n\n\n\n

    The team at Bozzuto recently reviewed 100 million articles.<\/p>\n\n\n\n

    So, what did they find?<\/p>\n\n\n\n

    First, the bad news:<\/strong><\/p>\n\n\n\n

    \u201cThe majority of content gets zero backlinks\u201d.<\/p>\n\n\n\n

    Ouch.<\/p>\n\n\n\n

    Now, some good news:<\/strong><\/p>\n\n\n\n

    They discovered that certain content formats perform better than others.<\/p>\n\n\n\n

    Specifically, \u201cthe big winners are sites that have built a strong reputation for original, authoritative content.\u201d<\/p>\n\n\n\n

    What do they mean by \u201coriginal, authoritative\u201d content?<\/p>\n\n\n\n