This is one of the best ways to uncover long tail keywords.<\/p>\n\n\n\n
Here\u2019s how it works:<\/p>\n\n\n\n
First, type a keyword into Google.<\/p>\n\n\n\n
But don\u2019t press enter\u2026or the \u201cGoogle Search\u201d button. Instead, check out the keywords that Google shows you:
(These are known as \u201cGoogle Suggest\u201d keywords)<\/p>\n\n\n\n
Because these keywords come straight from Google, you KNOW that people are searching for them.<\/p>\n\n\n\n
Which means that they\u2019re great<\/strong> keywords to optimize your site around.<\/p>\n\n\n\n Pro Tip:<\/strong> Check out Keywordtool.io<\/a>. This tool scrapes Google Suggest keywords, which makes this process much easier to scale.<\/p>\n\n\n\n The Google Keyword Planner<\/a> is Google\u2019s official keyword research tool.<\/p>\n\n\n\n After all, the data comes straight from Google. So you know that it\u2019s super accurate.<\/p>\n\n\n\n Here\u2019s a guide on using The Google Keyword Planner for SEO.<\/p>\n\n\n\n 3. Identify Low Competition Keywords with KW Finder<\/strong><\/p>\n\n\n\n KW Finder<\/a> is a freemium keyword research tool.<\/p>\n\n\n\n What makes KW Finder unique is that it gives you TONS of data on each keyword. As you can see, when you type a keyword into KW Finder, you get information on:<\/p>\n\n\n\n That way, you can choose low-competition keywords that are easy to rank for.<\/p>\n\n\n\n 5. Find \u201cQuestion Keywords\u201d With ATP<\/strong><\/p>\n\n\n\n Question Keywords are PERFECT for blog posts and articles.<\/p>\n\n\n\n (For example: \u201cHow do you make cold brew coffee?\u201d)<\/p>\n\n\n\n But how do you find them?<\/p>\n\n\n\n Answer the Public<\/a>.<\/p>\n\n\n\n This free tool shows you questions that people search for online.<\/p>\n\n\n\n Now it\u2019s time to optimize your content using a handful of tested on-page SEO techniques.<\/p>\n\n\n\n 1. Include Your Keyword in Your URL<\/strong><\/p>\n\n\n\n Your URL helps Google understand what your page is all about.<\/p>\n\n\n\n That\u2019s why you want to include your keyword in your URL.<\/p>\n\n\n\n For example, my target keyword for this page is \u201cSEO checklist\u201d.<\/p>\n\n\n\n So I made the URL for this page: https:\/\/backlinko.com\/seo-checklist.<\/p>\n\n\n\n Simple.<\/p>\n\n\n\n 2. Use Short URLs<\/strong><\/p>\n\n\n\n Keep your URLs as short as possible.<\/p>\n\n\n\n Why?<\/p>\n\n\n\n A recent analysis of 1 million Google search results found that short URLs rank best in Google.<\/p>\n\n\n\n It\u2019s no secret that you should use your keyword in your title tag.<\/p>\n\n\n\n But not as many people know that WHERE you put your keyword matters.<\/p>\n\n\n\n Specifically, you want to put your keyword in the front of your title tag.<\/p>\n\n\n\n For example, my main keyword for this post is \u201cSEO case study\u201d.<\/p>\n\n\n\n As you can see, my title tag starts off with that keyword:<\/p>\n\n\n\n Title Tag Modifiers are words and phrases to add to your title tag.<\/p>\n\n\n\n When you do, your page will rank for lots of long tail keywords.<\/p>\n\n\n\n 5. Use Your Keyword Once In The First 150 Words<\/strong><\/p>\n\n\n\n Google puts more weight on the first 150 words of your page.<\/p>\n\n\n\n So make sure to use your keyword once here.<\/p>\n\n\n\n For example, for my SEO tools post, you can see that I use the term \u201cSEO Tools\u201d right off the bat:<\/p>\n\n\n\n 6. Use Your Keyword in H1, H2 or H3 Tags<\/strong><\/p>\n\n\n\n Make sure to include your keyword in H1, H2 or H3 tags.<\/p>\n\n\n\n For example:<\/p>\n\n\n\n You might have noticed that I included the term \u201cSEO Checklist\u201d in the first sub header on this page:<\/p>\n\n\n\n Well, that sub header is wrapped in an H2 tag. And including \u201cSEO Checklist\u201d in an H2 can help me rank higher for that keyword.<\/p>\n\n\n\n That said:<\/p>\n\n\n\n This tip won\u2019t make a big dent in your Google rankings.<\/p>\n\n\n\n But when it comes to search engine optimization, every little bit helps.<\/p>\n\n\n\n 7. Optimize Images<\/strong><\/p>\n\n\n\n The images you use say a lot about your content.<\/p>\n\n\n\n Unfortunately, Google is really bad at reading images.<\/p>\n\n\n\n So to help them understand your images, you want to optimize your image alt tags and filenames.<\/p>\n\n\n\n (As a bonus: optimized images also help you rank in image search)<\/p>\n\n\n\n Here\u2019s how:<\/p>\n\n\n\n First, when you save the image, use a filename that briefly describes what that image is.<\/p>\n\n\n\n For example, let\u2019s say you just took a picture of a spinach omelet with your iPhone.<\/p>\n\n\n\n Well, you\u2019d want to name that image something like:<\/p>\n\n\n\n spinach_omelette.png<\/strong><\/p>\n\n\n\n Then, when you add the image to your page, give it a descriptive alt tag.<\/p>\n\n\n\n I like to use lots of alt text so Google can fully understand what my image is:<\/p>\n\n\n\n That\u2019s all there is to it.<\/p>\n\n\n\n 8. Use Synonyms and LSI Keywords<\/strong><\/p>\n\n\n\n Back in the day, it made sense to \u201ckeyword stuff<\/a>\u201d your page.<\/p>\n\n\n\n Not anymore.<\/p>\n\n\n\n Today, Google is smart.<\/p>\n\n\n\n So instead of using the same keyword 1000 times, use synonyms and LSI keywords.<\/p>\n\n\n\n For example, let\u2019s say you want to rank for \u201chow to start a blog\u201d.<\/p>\n\n\n\n Well, you\u2019d want to mention that exact keyword a few times on your page\u2026 and synonyms like:<\/p>\n\n\n\n You get the idea <\/p>\n\n\n\n Next, add some LSI Keywords.<\/p>\n\n\n\n LSI Keywords are terms that go along with your main keyword.<\/p>\n\n\n\n You can find a bunch of these using LSIGraph.com.<\/p>\n\n\n\n Then, just add a few of these LSI keywords to your page. And you\u2019re set.<\/p>\n\n\n\n 9. Use External Links<\/strong><\/p>\n\n\n\n Make sure to link out to 5-8 authority sites in your article.<\/p>\n\n\n\n For example, in this list of SEO techniques, I link to trusted websites like Wikipedia and Google.com.<\/p>\n\n\n\n And those links show Google that my content is well-referenced and trustworthy.<\/p>\n\n\n\n 10. Use Internal Links<\/strong><\/p>\n\n\n\n This is super simple:<\/p>\n\n\n\n Whenever you publish a new piece of content, link to 2-5 other pages on your site<\/p>\n","protected":false},"excerpt":{"rendered":" Keyword Research is the foundation of SEO. So, it\u2019s important to do keyword research the right way. And in this checklist, I\u2019ll show you how to quickly find keywords that your customers search for. 1. Discover Long Tail Keywords With \u201cGoogle Suggest\u201d This is one of the best ways to uncover long tail keywords. Here\u2019s how it […]<\/p>\n","protected":false},"author":1,"featured_media":239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[],"class_list":["post-213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo-tools-and-tips"],"rttpg_featured_image_url":{"full":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo.jpg",750,400,false],"landscape":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo.jpg",750,400,false],"portraits":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo.jpg",750,400,false],"thumbnail":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo-150x150.jpg",150,150,true],"medium":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo-300x160.jpg",300,160,true],"large":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo.jpg",640,341,false],"1536x1536":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo.jpg",750,400,false],"2048x2048":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo.jpg",750,400,false],"vw-kids-homepage-thumb":["https:\/\/ihsansoloads.com\/blog\/wp-content\/uploads\/2019\/04\/hard-work-seo-240x145.jpg",240,145,true]},"rttpg_author":{"display_name":"Ihsan Ullah","author_link":"https:\/\/ihsansoloads.com\/blog\/author\/ihsanullah44_j06kdud9\/"},"rttpg_comment":0,"rttpg_category":"Digital Marketing<\/a> SEO Tools and Tips<\/a>","rttpg_excerpt":"Keyword Research is the foundation of SEO. So, it\u2019s important to do keyword research the right way. And in this checklist, I\u2019ll show you how to quickly find keywords that your customers search for. 1. Discover Long Tail Keywords With \u201cGoogle Suggest\u201d This is one of the best ways to uncover long tail keywords. 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2. Find Solid Keywords in The Google Keyword Planner<\/strong><\/p>\n\n\n\n
It\u2019s technically designed for Google Adwords. That said, it\u2019s still VERY useful for SEO keyword research.<\/p>\n\n\n\n
<\/p>\n\n\n\n
That way, you can answer these questions with your content.<\/p>\n\n\n\nOn-Page SEO Checklist<\/strong><\/h2>\n\n\n\n
3. Front-Load Your Keyword In Your Title Tag<\/strong><\/p>\n\n\n\n
4. Embed Title Tag Modifiers<\/strong><\/p>\n\n\n\n![\"ihsan](\"https:\/\/ihsansoloads.com\/wordpress\/wp-content\/uploads\/2019\/04\/xlsi-keywords-1024x306.png.pagespeed.ic.dSu2innecK.webp\" "\\"\\"")
<\/figure>\n\n\n\n![\"?\"](\"https:\/\/s.w.org\/images\/core\/emoji\/11.2.0\/svg\/1f642.svg\" "\\"\\"")
<\/figure>\n\n\n\n![\"ihsan](\"https:\/\/ihsansoloads.com\/wordpress\/wp-content\/uploads\/2019\/04\/x7-1024x727.png.pagespeed.ic.qiSqd4tBFr.webp\" "\\"\\"")
<\/figure>\n\n\n\n